What Is Pay-Per-Call Advertising?
THE MOST POWERFUL TOOL IN THE ONLINE ADVERTISING WORLD
The idea behind Pay-Per-Call advertising is quite simple: Instead of driving leads to your web site, Pay-Per-Call ads drive phone leads to your business. When people are motivated enough to call your company, they are often much closer to making a purchase decision than people who simply click through your web site. Not only can prospects talk directly to your company on the phone, the conversion ratio is significantly higher, thus increasing the value of the call.
Benefits:
- You pay only for qualified inbound calls, improving your overall advertising efficiencies
- All your business needs is a telephone line to handle inbound calls
- Improve customer relationships by ensuring a quality one-on-one customer experience
- Teleformance provides immediate turnaround, and depending on the complexity of your campaign, we can have your company’s ads on a vast network of search engines and online directories in a matter of days
- From campaign set-up to bid management to detailed reporting and simplified invoicing, Teleformance makes it easy for your business to benefit from the most powerful tool in the online advertising world.
How Does It Work?
Pay-Per-Call ads look similar to Pay-Per-Click ads on most search engines and online directories. The major difference is that your business only pays for qualified inbound calls to your business, as opposed to unverifiable clicks to your web site. Pay-Per-Call eliminates the useless and costly Pay-Per-Click charges which result from web surfers, cookies and implanted links.
|
Step One: Ad appears on search engine. 
|
|
Step Two: Consumer clicks on ad, opens a landing page. 
|
|
Step Three: Consumer calls the 1-800 number! |
FAQ
How is the Pay-Per-Call price determined?
There are a variety of ways in which your company’s Pay-Per-Call price is established. Certain providers offer a real-time bidding system that places the top bidder at the top of the search engine category. This bid amount obviously varies depending on the competitiveness of the individual business category. Other Pay-Per-Call providers simply offer a set per-call price, which also varies based on the business category. Teleformance offers comprehensive management of this process.
Are there any set-up fees or additional costs to participate in the Teleformance network?
Yes, there is a standard account set-up/ad creation fee for each Pay-Per-Call service provider and a commission percentage fee on total calls per month.
Can credit be extended for my Pay-Per-Call campaign?
Yes, but you must provide full credit history including bank contacts, media references and other necessary historical payment data for our Pay-Per-Call service providers to make a decision on credit extensions.
How long will it take to get a Pay-Per-Call campaign started?
It will take anywhere from one to two weeks to launch a campaign from the time that we receive the authorized insertion order, credit application, and creative approvals.
Can my company determine when we want to receive calls?
Yes, Teleformance will work with your company to set up a customized schedule that will automatically display your ad at the hours to choose.
How do I select the best categories for my business?
Since each Pay-Per-Call service provider has a different way of categorizing ads, Teleformance will assist you in determining the most relevant listing categories and keywords for each provider.
If you have more questions, contact 
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
|